Overview
What is Bambu by Sprout Social?
Bambu is a social media marketing tool from Sprout Social that leverages employee advocacy. It allows users to organize and encourage distribution of company blog posts, press releases, news and articles, thought leadership, and customer case studies through employees' personal…
TrustRadius Insights
Easy to Leverage Social Media & Insights Content Sharing Platform
Good, but worth vetting other options based on needs
Using Bambu to Shift a Culture
Employee Advocacy done right
Agency Thoughts on Bambu
A Very User-Friendly Solution to Employee Social Sharing!
Awards
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Reviewer Pros & Cons
Pricing
What is Bambu by Sprout Social?
Bambu is a social media marketing tool from Sprout Social that leverages employee advocacy. It allows users to organize and encourage distribution of company blog posts, press releases, news and articles, thought leadership, and customer case studies through employees' personal social networks on…
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- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Alternatives Pricing
What is EveryoneSocial?
EveryoneSocial is a platform that connects employees and empowers them to authentically create and share content.
Product Details
- About
- Tech Details
What is Bambu by Sprout Social?
There are three main use cases for Bambu: Marketing, HR, and Sales. In terms of Marketing, Bambu aims to leverage employee advocacy to increase brand awareness within employees' social networks. In terms of HR, Bambu fosters employee engagement with brand content and company-related topics (by getting them to read, post and comment on things), and also contribute to social recruiting efforts (by sharing job postings and employer branding content with their networks). In terms of Sales, Bambu aims to enable social selling by allowing salespeople to distribute brand and industry content to their networks.
Bambu is available on the Sprout Social Platform.
Bambu by Sprout Social Technical Details
Operating Systems | Unspecified |
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Mobile Application | No |
Comparisons
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Reviews and Ratings
(18)Community Insights
- Business Problems Solved
- Recommendations
Bambu is a versatile platform that serves various departments and teams within CDK Global. Users from the Marketing team leverage the tool to share canned content, stories, and links on social media platforms like LinkedIn. By doing so, they gain valuable tracking and insight data for the Marketing team. Sales teams find value in Bambu as well, using it to position themselves as thought leaders and trusted advisors in their industry while also engaging in social selling activities. The product has been particularly useful for different departments within CDK Global, including marketing, sales, and recruiting. It enables efficient social selling efforts, facilitates the scheduling of posts across multiple platforms, and saves time for the digital marketing and social department.
Internally, Bambu is used by a team of around 35 members to share approved marketing content on Facebook, Twitter, and LinkedIn. Additionally, it serves as an internal communication tool within the organization of 250 seats. With Bambu's help, employees have been able to expand their social followings, increase brand awareness, and drive traffic to CDK Global's online channels. The platform not only supports employee advocacy but also simplifies content sharing for the sales organization and enhances the efficiency of the marketing team in rolling out campaigns. Moreover, Bambu has proven effective in coordinating social media efforts, sharing new marketing ideas, and providing insights into campaign effectiveness. For those who may not be adept at using social channels, Bambu boosts confidence by making it easier to navigate through them while aligning with the new brand guidelines.
Users have made several recommendations for Bambu based on their experiences with the product. The most common recommendations are as follows:
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Give users more flexibility on alert settings: Users suggest that Bambu should provide more options for customizing and managing alerts. This would allow them to tailor the notifications to their specific needs and preferences.
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Integrate Bambu with SFDC for conversion tracking: Users recommend integrating Bambu with SalesForce (SFDC) to track conversions more effectively. This integration would provide valuable insights into the impact of employee engagement on sales and revenue.
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Run a pilot with a small group before purchasing: Many users advise running a pilot program with a small group of employees before fully committing to purchasing Bambu. This allows companies to test the platform's features, gauge employee engagement, and assess its suitability for their organization before making a larger investment.
These recommendations highlight the importance of customization, integration with existing systems, and careful testing and evaluation when considering the implementation of Bambu within an organization.
Reviews
(1-5 of 5)Easy to Leverage Social Media & Insights Content Sharing Platform
- Scheduling out content / shares for the week
- Providing a quick glance leaderboard of top content shares across departments
- Easy to learn and leverage user interface (UI)
- Options at the top for Suggest a Story or Share Original Content could stand out differently/better (kind of "hiding in plain sight")
- The options for sharing to LinkedIn or other aren't quite as easy to see/utilize as they could be (an idea for improving the UI)
- Sharing pre-written Marketing articles or stories
- Composing our own stories or shares via Bambu by Sprout Social
- Scheduling content/shares out in one easy setting
- Marketing is able to track who views what content and leverage that
- Gives me content to share rather than me coming up with all of my content/story shares (cures writer's block!)
Good, but worth vetting other options based on needs
- Ease of use for user
- Ease of use for managers and content contributors
- Sprout to Bambu integration is not what was depicted in trial and is not used because of this
- Missing functionality: LinkedIn tagging
- Missing functionality: posting videos
- Missing functionality: posting something without a link. Example: picture from an event or community outreach
- Ease of sharing post from the platform to user's profile
- Ease of uploading content
- Social presence for those who did not have one before.
- Additional brand awareness via our sales and partners who use the platform.
Using Bambu to Shift a Culture
- Ease of use. It creates a user-friendly experience that allows employees to understand and share.
- Customer support & feedback.
- Understanding the power of social media and building their tool around its use.
- The ability to add stories from the app.
- A clearer single-sign-on experience.
- The ability to better sort teams.
- Positive returns -- sharing our brand and enabling our employees to share and tell their stories, ultimately helping them reach their own goals.
Employee Advocacy done right
- A very simple and intuitive UI (both desktop + mobile)
- User reporting like "Leaderboard" reports which are key for wrapping an inventive program around employee advocacy for top performers
- Product Management - in the time I've been using this platform the development team is constantly adding product enhancements and are very receptive to user feedback.
- Currently Bambu only supports LinkedIn, Facebook and Twitter - would be nice to see other social platforms in the mix.
- Story editing tool is pure WYSIWYG, would like to be able to see an "edit text/html" feature.
- Would like to be able to customize HTML email template (for digest, newsletter, etc email templates) to our brand specs
- The social amplification effects of our employees sharing brand content helped us achieve a 400% increase in website visits following our re-brand.
- With some "Executive nudging" when we announced that Bambu would be used as our internal comms tool, and that we would only be sharing real-time updates via the mobile apps push notifications, we were able to double the # of employees who use the App in addition to the desktop application. Mobile users aside, another positive side effect of using Bambu as an internal comms tool is that it exposes users (the non-social butterflies who don't like to share) to all other content that has been curated into the system and has helped garner more social impressions.
- The majority of our employees come from the BabyBoom/Gen X generation and didn't come of age in the world of social media, which has presented some challenges in user adoption rates.
- GREAT UX and UI... coming off of GaggleAMP, this was felt modern, clean, and intuitive. Even just visually the tool was very appealing to interact with.Variety of notification options.
- Integrates with Slack, Email, Texts...making it easy for users to pick what works best for them.
- RSS feed -- automatically pulls in content so you just have to fine tune - there's even a way to have things automatically pulled in for people to use if you're on vacation or unable to manage it for a time
- Mobile App! It's so user-friendly!
- Analytics -- there's a lot to be desired here and would be great to see it integrate with other platforms like HubSpot.
- Helped boost website traffic